Many businesses rely solely on an RFP document to manage their vendor selection, but in reality, the RFP should only form part of the process and for some, it may not be relevant at all.
Digital product delivery is often slow to market, expensive, and ineffective; worse still, it’s sometimes all three. But the problem is never as big as you think it is. First you must uncover the problems in the right areas to solve your delivery challenge.
In times of crisis, like the COVID-19 pandemic, what brands say, and more importantly how they say it, is integral to sustaining and growing your business.
What does humanisation mean for organisations and businesses searching for increased customer loyalty, lifetime customer value and profitability? We discuss the positive impact humanising your customer touch points can have and the importance of creating emotional connections.
The term "gamer" is rapidly becoming a redundant term. In the UK, 86% of people aged 16-69 have played computer or mobile games in the last year and 54% play "on most days".
In our fifth article in our Catapult series on omnichannel personalisation, we look at mapping customer journeys to deliver personalised content to your audience segments.
In our fourth article in our Catapult series on omnichannel personalisation, we're looking at creating audience segments with personas and segmenting your audience by context, behaviour and demographics.