What we do

We help established videogames businesses to grow and become more efficient. We do this by consulting on, and implementing, projects that improve ways of working.

Phone laid on a table playing a stream

Playing games is an experience, but for most players, it doesn't start when they launch Steam, or end when they turn off their console.

Your fans will immerse themselves in your trailers, online discussions, dev update blog posts, and more. And every touchpoint your fans have with you matters. 

That's where we come in. Seamless experiences that span websites, social media, apps and much, much more. Designed to help you grow. This is Etch Play.

Montage of websites Etch Play has built
Our CMS solutions power some of the world's best games websites

Websites

Based on our industry-leading knowledge, we craft content-managed websites that sell. Whether it's your studio, your event, or your next big title, our CMS technology is perfectly suited to your needs, and designed with gaming professionals in mind.
 
All of our websites are extendable, flexible platforms that can house any and every offering you come up with.
 
Combine that with our thoughtful UX and attractive UI work, and you'll soon wonder how your company ever got by without it.

Social Media

Successful games and studios don't exist in a vacuum. More conversations about games than ever before are happening on social media, and with our guidance, you can inspire, provoke and encourage fan communities to grow around your brand.
 
We also offer unrivalled support in social media advertising, putting your latest titles, updates and content drops front and center on all the biggest social networks.
Montage of gaming paid media campaigns Etch Play have done
Our media strategies are behind some of the biggest brands in games
Person sat looking at their phone
Companion apps keep players engaged for longer

Companion apps

Great games experiences aren't limited to one screen. Whether it's a companion app that directly integrates with your game, or a standalone product that makes your players feel connected to your lore, apps have the power to take players beyond their usual boundaries.
 
Whatever we make for you, our focus is on ensuring that every part of the experience shares the unique DNA of your game - that special something that players can latch onto and enjoy. It's the best way we've found to drive serious engagement.

Curated to infuse everything with your game's unique DNA.

No Man's Sky Galactic Atlas - View case study

Table with a phone, game controller, keyboard and tablet on

Your next big idea

Whatever experience you want to deliver, we're the go-to team for your next big idea. Whether it's events, video, merchandise, alternate reality games (ARGs), or something new and entirely unexpected, our consultative approach and industry knowledge can help you bring it to life.

Other services we offer include:

  • Audience insights and market data analysis.
  • Tools and APIs, for delightful game integrations.
  • Launch campaigns, including SEO, paid media and content.
  • Product strategy for ongoing engagement, keeping players invested.
  • And much, much more.


Get in touch to find out how Etch Play can help you. 

Our mission, is to take the DNA of your gaming experience, and extend it beyond the boundaries we normally associate with playing games. In this way, we can provide a positive feedback loop for the game, brand, or studio — one that that adds value, increases player acquisition, and improves engagement.

You can find examples of our work in our case studies section, and find us discussing it further on our blog.

Ready to get started?

Get in touch