Blog

All the latest news and views from the Etch Play team

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How to stay relevant with seasonal content

29th October 2020

We look at how leveraging seasonal themed updates, such as Halloween and Christmas can generate more buzz around your videogame.

The game players you need to know (and how to manage them)

11th August 2020

Knowing how you play games tells us about how you operate in the real world. Find out what player type you are, and how best to work with those around you.

Gaming diversity: Valuable positives, and how to do better

8th July 2020

In the early days of computer science, it wouldn’t have been uncommon at all to see a number of women in technical roles. But during the 1980’s there...

How to actually write brilliant videogames

10th June 2020

Adam Burt pulls back the curtain on videogame narratives, looking at how to create worlds and interactive stories.

How to extend the life of your next big videogame

11th May 2020

Ben Joy from the Etch Play team explores ways in which video game studios and publishers can extend the life of their game, and why doing so is so important.

Everything you need to know about advertising games with memes

6th April 2020

The ultimate resource for games studios who want to get into memes. Yes, memes. My body is ready. Let's do this.

How to use gaming to your brand's advantage

11th March 2020

Client Services Lead, Ben Joy, takes a look at how brands can leverage games as a part of their marketing and commerce strategies.

The best examples of the extended experience

19th February 2020

The extended experience is a way of thinking about games, which challenges the default assumption that audience acquisition and engagement is...

Community Love: The value of open source

14th February 2020

On a day we celebrate love, Pete Keating from the Etch Play team wants to talk about and share some appreciation for the open source community.

It's tricky: Video game difficulty in the age of accessibility

14th October 2019

Adam examines the popularity of difficult games, and the rise in games designed to be more accessible for everyone.

Our thoughts on Develop 2023

This year's Develop Conference in Brighton was a buzzing hive of game developer activity. Now that the dust has started to settle, we thought we'd...
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The Future Starts Now: Gaming trends to look out for in 2024

The year 2024. Although this is now only weeks away, it still sounds like it belongs to some sort of futuristic videogame. With this new year on the...
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